Social Discovery & Community Platform
Designing a safer way for strangers to connect through shared interests and real-world experiences.
Overview
Most social platforms help users consume content. Few successfully help strangers build genuine relationships in the real world. Our goal was to design an experience where people could discover like-minded individuals nearby, communicate safely, organize meetups, and build trusted communities while minimizing spam, harassment and unsafe interactions. The platform combined social networking, local discovery, community moderation, event planning, rewards, and blockchain-inspired incentives into one ecosystem.
Role
UX Architect
Duration
2019
Platform
Android • iOS • Web
Responsibilities
Product Strategy • UX Research • Information Architecture • UX Architecture • User Flows • Wireframing • Visual Design • Branding • Design System • Prototyping • Marketing Assets
Tools
Figma • Adobe XD • Illustrator • Photoshop • After Effects
The Challenge
Designing another social feed wasn't difficult. Designing a platform where strangers could safely meet offline was.
Every interaction had to answer questions like :
• Why should users trust strangers?
• How can spam invitations be prevented?
• How do we stop harassment?
• How do we help introverts break the ice?
• How should groups moderate themselves?
• How do businesses benefit?
• How do we reward positive behavior?
• How can one product support both social networking and real-world events?
How We Solved It
How each product challenge was translated into a practical,
scalable user experience.
Finding the Right People
Traditional social apps rely on followers. Our platform relied on interests.
Users selected :
• Interests
• Age preference
• Gender preference
•
Location
Instead of manually finding people, the system automatically created nearby groups based on compatibility.
Work Done
Designed an intelligent onboarding flow that generated communities using shared interests and proximity.
Users could also:
• Join existing groups
• Discover nearby communities
• Search
public groups
• Request entry into private groups
Preventing Spam & Unwanted Messages
The inbox treated every message equally, making it easy for spam and low-effort messages to overwhelm meaningful conversations.
The Solution
As a team, we introduced a three-state inbox to encourage genuine interactions and reduce spam.
• Favorites – Mutual hearts unlock unlimited conversations, with
only 3 available slots.
• Open Threads – Unanswered messages gradually shorten the reply
window, discouraging spam.
• Expired – Inactive conversations can be revived using points or
referrals while preserving message history.
The Impact
• Reduced spam through built-in friction.
• Encouraged meaningful connections with mutual Favorites.
• Improved clarity by making conversation states easy to
understand.
Helping Strangers Break the Ice
Meeting strangers is uncomfortable. People rarely know how to begin conversations. Instead of expecting conversations to happen naturally,
We introduced:
• Ice-breaker games
• Group activities
• Community challenges
These experiences encouraged interaction before meaningful conversations started.
Organizing Real-World Events
Once groups formed, they needed somewhere to meet. We designed a complete event ecosystem.
Users could :
• Create events
• Invite members
• Discover
restaurants
• View nearby attractions
• Compare ratings
• Search by
interest
• Redeem rewards
• Split bills
Restaurants could publish offers, creating a B2B marketplace alongside the community platform.
The Profile That Tells Your Story
Groups gave people a tribe. Events gave them a reason to meet. Nearby Matches gave them chance encounters. But when someone discovered me, what would they actually see? We designed the profile as a living story.
Users could showcase:
• Stars earned as Star of the Event
• Contributions from volunteer
roles
• Interests validated by the community
• Tags given by real members
•
Footprints from every country visited
• Trips with photos, videos, and notes
Travel companions on each trip Reviews from people they'd actually met. Fellow travellers nearby could discover each other, sharing trips instead of taking them alone, turning the profile into both a resume and an invitation — a passport for the Groupalike community.
Built for scale,
designed for consistency.
To maintain consistency across hundreds of screens, I created reusable components that helped scale the product quickly while preserving visual coherence throughout the platform.
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Move your mouse over any component to read more.
100%
Increased Consistency
240+
Reusable Variants
3x
Faster Delevery
Impact
The platform evolved beyond a traditional social network into a complete community ecosystem that combined intelligent matching, trust-based moderation, real-world engagement, local commerce, and reward-driven participation. By solving problems around discovery, safety, reputation, event planning, and engagement, the product created a seamless journey from online introductions to meaningful offline interactions.
Intelligent Matching
Trust-Based Moderation
Real-World Engagement
Local Commerce
Reward-Driven Participation
Discovery
Safety & Reputation
Event Planning
Key Skills Demonstrated
Product Strategy
UX Research
Information Architecture
Behavioral UX
Trust & Safety Design
Community Design
Recommendation Systems
Gamification
Marketplace Design
Wallet Design
Reputation Systems
Event Management
B2B Product Design
Mobile UX
Design Systems
Product Thinking
Growth Design